🤝 MPT Club: Strategic Loyalty & Partnership Ecosystem Expansion

Role: Junior Deputy Manager, Partnerships & Loyalty (10 Months)

This project highlights my ability to drive quantifiable customer value and market presence through strategic B2B deal-making and the successful deployment of loyalty campaigns.

I. Partnership Growth & Acquisition (The Scale)
I led the aggressive expansion of the MPT Club ecosystem, focusing on securing high-impact partners that provided tangible, relevant value to MPT's nationwide customer base.

Total Acquisition: Secured 20 new strategic partnerships within 10 months, significantly diversifying the loyalty program's appeal.

Key Partner Sectors: I focused on market leaders across crucial customer touchpoints:

F&B & Lifestyle: Popular venues including Manhattan Fish Market and The Marina.

Retail & Tech: Major tech and mobile accessories provider, Snoopy Mobile, Unique Mobile.

Health & Wellness: Secured the number one telemedicine and clinic service, My Medicine, providing essential healthcare access.

Sports & Leisure: Collaborated with Star City Sports Complex.

II. Strategic Deal Structuring & Value Creation
My focus was on negotiating terms that maximized co-marketing exposure and drove core telecom usage metrics.

Deal Focus: Structured deals to facilitate exclusive benefits for MPT Club members, driving perception of MPT as a value-added service provider.

Co-Branded Campaigns: Leveraged the partnerships to run engaging co-branded initiatives, significantly elevating MPT’s visibility within the partners' customer bases and retail channels.

III. Loyalty Campaign Development (The Impact)
I utilized the MPT Club platform to connect brand goals with partnership value through targeted, engaging loyalty programs.

MLBB Data Rewards: Conceptualized and deployed a loyalty campaign offering Mobile Legends (MLBB) Free Data Mbps in exchange for MPT Club loyalty points.

Impact: Directly tied loyalty points to a highly desired youth product (gaming data), boosting point redemption rates and rewarding active MPT users.

Exclusive Promotions: Launched ongoing, high-value exclusive promotions with new partners, providing immediate, desirable benefits to MPT users and strengthening retention.

IV. Core Business Outcomes
These strategic partnerships and campaigns collectively elevated MPT’s market presence and strengthened customer lifetime value:

Customer Engagement: The diversified and appealing partner offers successfully increased customer engagement and point redemption within the MPT Club.

Market Positioning: Successfully positioned MPT as a lifestyle enabler, moving beyond basic telecom services by providing value in dining, health, tech, and entertainment.